Deepika Padukone Cashes in on Wide Appeal

Everybody wants a Bollywood star to endorse his or her product. The likely favourites among the males are Amitabh Bachchan, Shah Rukh Khan and Aamir Khan. But where it comes to the females, the field seems to be widening every day. Even though Aishwariya Rai Bachchan seems to be topping the charts where revenue and high end endorsements are concerned, she is closely followed by the likes of Priyanka Chopra, Katrina Kaif and Kareena Kapoor.

Another actress who seems to have slowly but surely made her way up and has suddenly turned into tough competition for the likes of Kareena, Priyanka and Katrina is Deepika Padukone. In fact, Deepika is believed to have hiked up her endorsement fee and is now charging anything between Rs 1 to 1.5 crore, which brings her that much closer to the top three. Of course, Aish is not part of the competition as she is way too ahead of the rat pack. But Deepika has certainly turned out to be quite a dark horse. Despite not being able to replicate the success of her debut film, 'Om Shanti Om', the actress has been managing to make her way into the top banners. Where 2010 is concerned, the actress has some very interesting films lined up for release. There is 'Karthik Calling Karthik' opposite Farhan Akhtar, 'Housefull' opposite Akshay Kumar, a Yash Raj project opposite Neil Nitin Mukesh and Ashutosh Gowariker's 'Khelein Hum Jee Jaan Sey' opposite Abhishek Bachchan. What she has going in her favour is the fact that she can carry off a glamorous image as well as a simple girl next door image. This has only worked to her advantage in her movies and in her various endorsements.